By leveraging HubSpot’s ABM tools and specialized integrations, businesses can convert high-value accounts more effectively, automate workflows, and gain deeper insights into specific accounts. Whether you're looking to optimize inbound marketing efforts, align sales and marketing teams, or refine existing ABM efforts, the right tools will help streamline your account-based marketing strategy and maximize ROI.
In this article, we explore seven essential HubSpot ABM tools and apps that empower businesses to target high-value accounts, personalize engagement, and drive measurable results.
Key Takeaways
- HubSpot’s ABM tools and apps help businesses focus on high-value target accounts with precise audience segmentation and automation.
- Integrating specialized ABM tools ensures efficient resource allocation, allowing sales teams and marketing teams to work in sync.
- Leveraging account-based marketing tools can strengthen your inbound marketing by aligning personalized outreach with the needs of high-value target accounts.
Why ABM Tools Matter?
Account-based marketing (ABM) is a highly targeted strategy that enables businesses to focus their marketing and sales efforts on specific high-value target accounts. Unlike the traditional sales funnel, which casts a wide net, ABM prioritizes high-value customers, ensuring targeted outreach and personalized engagement.
While HubSpot provide a solid foundation for executing a successful ABM strategy, integrating specialized ABM tools can enhance targeting, engagement, and reporting, leading to better conversion rates and higher ROI. The right ABM tools help businesses:
- Enhance personalization to deliver tailored content and outreach.
- Improve targeting by using AI and intent signals to focus on high-value accounts.
- Increase efficiency by automating sales tracking and engagement.
- Boost conversions by engaging the right stakeholders at the right time.
Recommendation : To go further, I recommend using HubSpot’s tracking URLs to identify which channels drive the most engagement from your target accounts and optimize your ABM efforts accordingly.
By integrating HubSpot’s ABM software with specialized ABM tools, businesses can refine their strategy, improve sales efficiency, and convert high-value accounts more effectively.
OrgChartHub - Visualizing Stakeholders for Smarter ABM
Features
OrgChartHub empowers ABM teams by providing a clear visualization of decision-makers and influencers within target accounts. In account-based marketing, understanding the internal structure of an organization is critical for effective personalization and engagement.
OrgChartHub enables teams to:
- Map Out Buying Committees : Build organizational charts within HubSpot CRM, allowing sales and marketing teams to identify key stakeholders and decision-makers in high-value accounts.
- Heatmaps for Account Engagement : Track sales and marketing interactions with different contacts within an account, helping teams identify communication gaps and prioritize outreach.
- Buying Roles Integration : Assign decision-makers, influencers, and budget holders, ensuring that outreach is tailored to the most relevant individuals within an account.
- Parent-Child Relationship Mapping : Connect subsidiary and parent companies, helping teams understand and navigate complex corporate structures when selling to enterprise-level accounts.
By using OrgChartHub, ABM teams enhance their strategic targeting, streamline multi-stakeholder engagement, and gain a competitive edge in deal acceleration.
Pricing
- Starter Plan – Free (Up to 5 charts, unrestricted seats).
- Basic 50 – $96/mo (Up to 50 charts, parent-child account mapping).
- Pro 100 – $126/mo (Up to 100 charts, advanced account mapping).
- Pro 250 – $176/mo (Up to 250 charts, expanded organizational insights).
- Pro 500 – $212/mo (Up to 500 charts, full enterprise-level mapping).
Hublead – Sync LinkedIn Contacts & Messages with HubSpot
Features
Hublead strengthens account-based marketing (ABM) strategies by seamlessly integrating LinkedIn with HubSpot, ensuring that sales and marketing teams have real-time access to LinkedIn interactions within the CRM. Since ABM requires highly personalized and strategic outreach, Hublead helps businesses track conversations, sync contact details, and improve engagement with decision-makers.
Here’s how Hublead optimizes ABM efforts:
- Improves Sales & Marketing Alignment : By automatically syncing LinkedIn messages and contacts into HubSpot, sales teams have full visibility into past interactions, ensuring a cohesive and personalized follow-up strategy for high-value accounts.
- Enhances Target Account Engagement : Hublead allows teams to track LinkedIn conversations within HubSpot, making it easier to monitor interactions with key stakeholders and tailor outreach strategies accordingly.
- Boosts Lead Generation : Hublead enriches HubSpot CRM with real-time LinkedIn data, helping businesses identify, track, and nurture decision-makers within target accounts.
With Hublead’s LinkedIn-HubSpot integration, businesses can execute more efficient, personalized, and data-driven ABM campaigns, leading to higher conversion rates and stronger customer relationships.
Pricing
- Starter Plan (Free) – Basic HubSpot data syncing on LinkedIn.
- Professional ($29/month per seat, billed yearly) – Unlimited contact imports, message logging, and enrichment tool for finding missing emails.
- Business ($58/month per seat, billed yearly) – Full automation, LinkedIn activity tracking, advanced analytics, and premium support.
Clutterless – Real-Time News Alerts for Smarter ABM Engagement
Features
Clutterless empowers ABM teams by delivering real-time business intelligence directly into HubSpot CRM, allowing sales and marketing teams to engage target accounts at the right moment with relevant, timely insights. It enhances ABM by:
- Tracking Key Account Activities : Monitor target accounts' business updates, leadership changes, mergers, funding rounds, and other key developments that may signal buying intent.
- AI-Powered Relevance Filtering : Automatically prioritize and surface the most impactful news, helping teams focus on high-value engagement opportunities.
- HubSpot CRM Integration : News updates appear directly within a company’s HubSpot profile, making it easy for sales teams to tailor their outreach.
- Customizable Alerts : Receive newsletters summarizing essential updates about monitored accounts, delivered at the frequency that suits your workflow.
By integrating Clutterless, ABM teams can engage prospects at the right time, personalize outreach with real-time insights, and stay ahead of competitors in high-value deals.
Pricing
- Free Plan – Monitor up to 15 companies, weekly newsletters, AI-powered relevance filters, and HubSpot CRM newsfeed integration.
- Pro Plan – $16/mo – Monitor up to 75 companies, select news categories, and receive dynamic CRM-based company updates.
- Business Plan – $29/mo – Monitor up to 250 companies, receive biweekly newsletters, and gain deeper insights for large-scale ABM efforts.
Air Traffic Control – ABM-Style Content Experiences
Features
Air Traffic Control empowers ABM strategies by delivering dynamic, hyper-personalized content experiences tailored to high-value accounts. It helps marketing and sales teams create relevant and engaging content journeys, ensuring that target accounts receive the most impactful materials.
- Topic Clusters : Understand which content topics generate the most engagement from your target accounts, helping refine ABM content strategies.
- Content Utilization Score : Track how well your existing content is being consumed by your target accounts and identify gaps in content effectiveness.
- Audience Relevancy Score : Identify which content resonates best with different segments within your account list, optimizing personalization efforts.
- Competitive Content Insights : Monitor 60,000+ media sources to track competitor content, identify industry trends, and spot high-intent prospects engaging with competitors.
With Air Traffic Control, ABM teams can deliver personalized content at scale, optimize engagement strategies, and gain deeper insights into content performance across high-value accounts.
Pricing
- Free Plan – 14-day test flight to explore all features.
- Business Class – Starting at $49.99/mo – Pricing based on contact volume (0-1000 contacts for $49.99, up to 1MM+ contacts with enterprise pricing).
- First Class – Starting at $499.90/mo – Premium-level personalization capabilities for enterprises managing large-scale ABM campaigns.
Propensity ABM – Data-Driven ABM for Growth
Features
Propensity ABM enables businesses to identify, engage, and convert high-intent target accounts by leveraging predictive data and automation. This tool streamlines audience segmentation, campaign execution, and lead qualification to optimize ABM efforts.
- Website Tracking & De-Anonymization : Identifies anonymous visitors on your site, syncing engagement data directly into HubSpot.
- Omnichannel ABM Campaigns : Automates multi-channel outreach via programmatic display ads, LinkedIn, Facebook, and email marketing.
- Advanced Lead & Account Scoring : Prioritizes accounts based on engagement and likelihood to convert, ensuring sales teams focus on the best opportunities.
With Propensity ABM, businesses can accelerate sales cycles, personalize outreach, and measure the ROI of their ABM campaigns more effectively.
Pricing
- Free Trial – Track your top 100 in-market accounts and view intent data for free.
- Essential ABM – $1,000/mo – Ideal for businesses new to ABM, includes jumpstart program, website tracking, unlimited campaigns, lead scoring, and CRM integrations.
- Strategic ABM – $2,000/mo – For scaling ABM efforts, includes custom lead and account scoring, plus everything in Essential ABM.
Opensense – ABM-Optimized Email Signatures
Features
Opensense transforms every email into a targeted marketing opportunity, leveraging HubSpot ABM attributes to personalize engagement. This tool helps businesses enhance their ABM strategy by:
- Dynamic Email Signatures : Automatically personalize email signatures based on HubSpot contact details such as industry, location, or job title, ensuring targeted messaging.
- Ad Campaigns in Email Banners : Insert targeted email signature banners to promote downloads, registrations, and events tailored to specific accounts.
- Centralized Signature Management : Ensure brand consistency and compliance while dynamically adjusting signatures for different audience segments.
By turning every email into an ABM touchpoint, Opensense increases engagement, enhances brand visibility, and strengthens account-based outreach efforts.
Pricing
- Basic – $1/user/month (Branded email signatures)
- Pipeline – $3/user/month (Unlock pipeline potential with email ad campaigns)
- Complete – $5/user/month (Full ABM email experience with HubSpot integrations)
With Opensense, businesses can automate email signature personalization, capture leads effortlessly, and drive ABM engagement at scale.
RollWorks ABM & Advertising – Powering Targeted ABM Campaigns
Features
RollWorks provides advanced audience segmentation, predictive analytics, and multichannel engagement to enhance account-based marketing campaigns. By using machine learning and intent data, it ensures high-value target accounts receive personalized and timely messaging, increasing engagement and conversion rates.
- Dynamically Sync HubSpot Contact Lists : Enables real-time segmentation and prioritization of target accounts.
- Omnichannel ABM Campaigns : Targets known and unknown audiences with personalized digital ads, ensuring consistent outreach across multiple touchpoints.
- Sales Insights & Account Engagement Signals : Provides automated email notifications for spiking accounts, allowing sales teams to act quickly.
By integrating RollWorks with HubSpot, businesses can automate audience targeting, personalize advertising, and optimize account-based outreach to drive better ROI.
Pricing
RollWorks offers custom pricing based on specific ABM needs. For exact pricing, contact RollWorks directly to get a tailored plan for your ABM strategy.
Conclusion
ABM success depends on having the right tools to personalize engagement, automate outreach, and track account activity. By integrating these specialized ABM tools with HubSpot, businesses can improve efficiency, enhance targeting, and ultimately drive higher conversion rates.
So are yeady to elevate your ABM strategy? Start exploring these tools today and take your account-based marketing to the next level!
Frequently Asked Questions
What makes HubSpot a good platform for account-based marketing (ABM)?
HubSpot offers built-in ABM tools and seamless integrations that help marketing and sales teams identify high-value target accounts, personalize outreach, and align efforts through one unified CRM. Its automation, tracking, and reporting features make it easy to manage ABM strategies at scale.
What are the three main types of account-based marketing (ABM)?
The three core types of ABM are:
- One-to-One ABM: Highly personalized campaigns for individual key accounts.
- One-to-Few ABM: Tailored outreach for small groups of accounts with similar needs.
- One-to-Many ABM: Scalable campaigns targeting a broader audience using automation and data segmentation.
What are ABM tools and how do they work?
ABM tools help B2B teams target specific high-value accounts with personalized campaigns. They automate core ABM processes like account selection, intent-based targeting, multi-channel engagement, and performance tracking, ensuring smarter marketing investments and better conversion rates.
Why is ABM effective for B2B companies?
ABM aligns marketing and sales efforts around specific accounts that offer the highest potential value. By focusing on personalized engagement rather than broad lead generation, B2B companies see improved conversion rates, stronger customer relationships, and a higher return on marketing investment.
