Keeping your HubSpot CRM data up-to-date is crucial for better marketing and sales results. Instead of manually updating contact info, data enrichment tools can automate the process, adding valuable details like job titles, company size, and revenue.
In this ultimate guide, we’ll explore the top tools to enhance your HubSpot CRM, helping you better understand your leads, improve targeting, and streamline your outreach.
HubSpot Data Enrichment Tools
What are HubSpot Data Enrichment Tools ?
Data enrichment refers to the process of refining, supplementing, and improving raw data, with a strong focus on data cleansing to ensure accuracy and relevance.
For HubSpot users, it’s the key to unlocking accurate contact profiles, enabling personalized customer interactions, and boosting marketing and sales results. While HubSpot does have built-in features like HubSpot Insights, these can often be limited or outdated.
That’s where integrations and third-party data enrichment tools come in—they integrate directly with HubSpot, pulling valuable data like job titles, revenue, and even social media activity from various sources to enhance your CRM records.
Why are HubSpot Data Enrichment Tools Essential ?
Why is this important? Clean, enriched data helps businesses:
- Improve lead qualification with enhanced information (like company size and revenue).
- Build highly targeted marketing campaigns with precise segmentation.
- Automate workflows based on accurate and updated data, leading to more effective follow-ups.
- Maintain a clean database, eliminating redundant or outdated information.
A reliable data enrichment strategy is no longer optional. In a competitive landscape, your CRM’s quality directly impacts your ability to make informed decisions, target the right prospects, and streamline sales processes.
Top HubSpot Data Enrichment Tools
Now that you understand the importance of data enrichment, let’s explore the best tools to elevate your HubSpot CRM and supercharge your lead data.
#1 Hublead
One of the best tools for enriching your HubSpot data, Hublead integrates directly with LinkedIn, allowing you to pull valuable contact and company details.
This data enrichment process eliminates manual data entry by syncing LinkedIn information like job titles, company size, and email addresses into HubSpot, ensuring your CRM is always up-to-date with accurate and relevant information.
Key Features:
- Automatically sync LinkedIn contacts into HubSpot with a single click.
- Update HubSpot properties with LinkedIn profile details for real-time accuracy.
- Sync and organize LinkedIn communications within HubSpot CRM for a comprehensive view.
Good to know: The Chrome extension makes it incredibly easy to import contacts from LinkedIn, and the data accuracy is outstanding. It’s especially useful for teams that rely heavily on LinkedIn for prospecting.
Pricing:
- Free version with limited features.
- $30/month for unlimited LinkedIn imports.
- $60/month for enriched contacts with emails and phone numbers.
#2 LinkedIn Sales Navigator
For B2B enterprises, LinkedIn Sales Navigator is indispensable. It’s one of the best tool for finding additional information and enriching HubSpot contact properties with details like job roles, company sizes, and more.
Since it is a native integration, it integrates seamlessly with HubSpot, making it easier for sales teams to create targeted outreach campaigns based on accurate, enriched data.
Key Features:
- Real-time enrichment of job positions, company names, and contact information.
- Ideal for account-based marketing (ABM) and targeted outreach by job roles and industries.
- Send LinkedIn InMails directly from HubSpot, streamlining sales outreach.
Pricing:
- Sales Navigator Professional: $99/month per user.
- Advanced Team: $149/month per user.
#3 Store Leads
The Store Leads database provides an effective way to enrich HubSpot in real-time, keeping your CRM consistently updated with fresh data. It's particularly useful for e-commerce businesses to identify ideal prospect companies and seamlessly import them into HubSpot, streamlining the lead generation process.
Key Features:
- Real-time updates to HubSpot records, including contact details, job titles, and phone numbers.
- Segmentation based on tech usage, such as companies using Stripe or Shopify.
- Weekly data sync ensures your HubSpot companies and contacts stay current.
Tip: I personally use Storelead to create targeted lists of decision-makers at companies using specific technologies like Stripe, allowing for highly personalized outreach and improved conversion rates.
Pricing:
- Premium Plan: $75/month.
- Pro Plan: $250/month.
#4 BuiltWith
BuiltWith is ideal for B2B companies looking to target prospects based on their technology stack. By integrating BuiltWith with HubSpot, you can see which technologies potential leads are using—perfect for customizing outreach and increasing conversions.
Key Features:
- Enrich HubSpot CRM data with insights about the tech platforms your prospects are using.
- Provides advanced market statistics and detailed analytics.
Pricing:
- Basic Plan: $295/month.
- Pro Plan: $495/month.
#5 ZoomInfo
ZoomInfo is known for its extensive data, providing detailed insights into both company and contact information. By syncing ZoomInfo with HubSpot, you can enrich your CRM with up-to-date contacts numbers, email addresses, and job positions, ensuring that crucial details are always accurate.
Good to Know: Using ZoomInfo reduces the chances of duplicate contacts and keeps your HubSpot data consistently fresh.
Key Features:
- Continuously updates and enriches existing records, minimizing the risk of outdated information.
- Enhances your lead database by tying crucial details like technographics and revenue data to inbound leads.
- Helps maintain data consistency through field mapping and advanced customization.
Tip: I use ZoomInfo to validate and update existing HubSpot records, especially when leads reach crucial lifecycle stages like MQL or Opportunity.
Pricing:
- Custom pricing available upon request.
#6 Apollo Enrichment
Apollo.io is an integrated platform designed to supercharge sales teams with enriched data and actionable insights. It seamlessly combines databases, workflows, and engagement into one cohesive system, enabling businesses to identify and connect with their ideal customers more effectively.
Key Features:
- Real-time updates for contact details directly within HubSpot.
- Automates data enrichment, ensuring accurate and complete records for both contacts and companies.
- Syncs HubSpot statuses with Apollo stages for seamless alignment between platforms.
Tip: We use Apollo to enrich companies and find decision-makers as leads progress through the sales funnel stages, ensuring more targeted and efficient follow-ups at critical points in the sales process.
Pricing:
- Free plan available
- Paid plans starting at $59/month
With Apollo, you can keep your HubSpot CRM clean, reliable, and ready to power your sales and marketing strategies. The platform also offers over 250 million contacts across 60 million companies, continuously refreshed to provide fresh leads and actionable insights for your teams.
#7 Datagma
For businesses that need to validate and enrich phone numbers and other key contact details, Datagma is an ideal solution. It integrates seamlessly with HubSpot, providing accurate mobile and landline numbers, along with over 75 data points that enrich your contacts and improve outreach.
Key Features:
- Ideal for enhancing phone-based outreach and personalized campaigns with real-time data enrichment.
- Automatically enriches HubSpot contacts with 75+ properties, including technographics, company data, and more.
- Allows for instant lead scoring and routing to prioritize high quality leads and ensure they are directed to the right sales reps.
Tip: Use Datagma to personalize emails, landing pages, and chatbots by appending real-time data points, which can lead to higher conversion rates and more meaningful customer interactions.
Pricing:
- Free Plan available for up to 160 enriched emails/month.
- Paid plans starting at $39/month, with more advanced options for increased lead enrichment and CRM integration.
#8 Zapier
While Zapier isn’t a traditional data enrichment tool, it excels at automating workflows and connecting HubSpot with over 7,000 apps, ensuring seamless data flow across platforms. It’s perfect for businesses looking to automate repetitive tasks and streamline data management transfer between systems.
Key Features:
- Automates the transfer of data from apps like Google Sheets, databases, and more into HubSpot.
- Centralizes and automates data workflows between HubSpot and other tools, reducing manual effort.
- Set up workflows (Zaps) that trigger updates for HubSpot records, deals, and contacts, keeping your CRM accurate and up to date.
Pricing:
- Free plan: up to 100 tasks/month
- Starter plan: up to 1 500 tasks/month for $58/month
- Professional plan: up to 2 000 tasks/month for $73/month
- Team plan: up to 5 000 tasks/month for $178/month
#9 Salesforce
Salesforce integration allows seamless data transfer into HubSpot, enriching your CRM with essential sales and customer engagement insights. It enables real-time updates, helping you align sales and marketing efforts.
Key Features:
- Keeps both Salesforce and HubSpot records updated with automatic syncing of activities, tickets, and custom objects.
- Automatically sends crucial lead data like email opens, form submissions, and website activity to your sales team.
- Syncs HubSpot lead scores to Salesforce, helping prioritize leads and streamline outreach.
- Ties revenue from closed-won opportunities in Salesforce back to HubSpot marketing campaigns.
Tip: Use the integration to send Salesforce contacts’ details to HubSpot for personalized email campaigns and more precise segmentation.
Pricing:
- $25/month for the Start Plan
- $80/month for the Start Professional Plan
- $80/month for the Service Professional Plan
- $1 250/month for the Marketing Cloud Account Engagement
#10 Twilio Segment
Twilio Segment, a leading Customer Data Platform (CDP), integrates effortlessly with HubSpot, automating the capture and synchronization of customer interactions across web, mobile, and other platforms. This integration eliminates the need for manual uploads, ensuring real-time updates to your HubSpot CRM.
Key Features:
- Automatically updates HubSpot records with customer data from multiple data sources.
- Capture user activities and feed them into HubSpot for more precise reporting and dynamic workflows.
- Easily manage and sync data without the need for technical expertise, allowing for seamless setup.
Tip: Use Twilio Segment to track lead origins and improve your understanding of revenue sources, complementing HubSpot’s Original Source property.
Pricing:
- Free version, includes 1 000 visitors per month
- $120/month for 10 000 visitors per month
- > $500/month for more than 10 000 visitors per month
Frequently Asked Questions
What is a data enrichment tool in HubSpot?
A data enrichment tool enhances your HubSpot CRM data by adding missing information and improving the accuracy of existing details. It collects supplemental data like job titles, company details, and contact information from third-party sources, helping to create more complete customer profiles.
How does CRM data enrichment work?
CRM data enrichment fills in gaps in your customer records by verifying and appending additional information. This process helps ensure your HubSpot database is accurate and up to date, giving your sales and marketing teams more valuable insights to target and engage prospects effectively.
What’s the difference between data enrichment and data cleansing in HubSpot?
While data cleansing in HubSpot focuses on removing outdated or inaccurate data, data enrichment adds new and relevant information to existing records. Both processes work together to ensure your CRM holds high-quality data that's complete and useful for marketing and sales strategies.
Does HubSpot enrich data?
Yes, HubSpot offers robust data enrichment capabilities, allowing users to automatically update and enhance contact profiles with relevant information sourced from its extensive database.
