In this article, we’ll compare three primary ways to integrate LinkedIn with HubSpot:
- HubSpot’s Native LinkedIn Sales Navigator Integration (the oldest version)
- HubSpot’s LinkedIn CRM Sync (the newest native option)
- Hublead (a third-party solution that works with any HubSpot plan and any LinkedIn plan)
You’ll learn how each integration handles data syncing, pricing, and feature availability, so you can choose the best method for your team’s needs.
Bear in mind, HubSpot native integrations work only on Sales Navigator, only Hublead integrates both platforms: Sales Navigator and LinkedIn. Connecting HubSpot with LinkedIn allows sales teams to seamlessly sync and manage LinkedIn interactions within HubSpot, improving outreach efforts and enriching contact records with valuable LinkedIn data.
Let’s learn how these integrations work.
LinkedIn Sales Navigator Integration
LinkedIn integration is a powerful tool that helps sales teams target and engage with leads and prospects effectively.
It provides valuable features like company news, lead searches, and InMail capabilities making easier to leverage your LinkedIn Sales Navigator subscription.
Sales reps can access these tools directly from HubSpot contact records, saving time on manual data entry and focusing more on building relationships and closing deals.
This integration is on the HubSpot marketplace.
Features
Engage your new contacts from HubSpot contact view
You can send InMails directly from a HubSpot contact record and instantly find related leads at the same company, enhancing your hubspot contacts with essential LinkedIn data.
Just compose your LinkedIn message and click send! Really easy to send InMails from HubSpot!
Gain access to Sales Navigator lead recommendations
By clicking on "Save as lead", you can also add those new contacts to your Sales Navigator leads list, making personalized outreach smoother and helping sales teams streamline every step of their CRM sync process.
Find related leads from company records
Access LinkedIn Sales Navigator information, including recommended leads and view shared connections without leaving HubSpot.
Check your connection requests with Key People
This feature is available to LinkedIn Sales Navigator Advanced Plus users only and you can discover hidden allies directly within your CRM.
For Sales Navigator Advanced users, you’ll still get basic lead recommendations but can’t fully customize your buyer persona settings.
Account IQ: company news and LinkedIn data
Account IQ merges your company news with real-time LinkedIn data from the LinkedIn Sales Navigator app, saving you from manually searching multiple sources.
Ideal for Sales Navigator Advanced or Sales Navigator Advanced Plus, it uses CRM sync to help sales teams qualify leads, prioritize companies, and prepare for more effective HubSpot and LinkedIn sales outreach.
Relationship Map
Relationship Map gives your team a single, centralized space with all sales navigator activities, easier to check LinkedIn information from HubSpot company records.
If you have a Sales Navigator license, you can view LinkedIn insights, manage key buyer information, and coordinate with colleagues in real time—no extra tabs or manual exporting needed.
Pricing
- HubSpot Pro or Enterprise plans
- Sales Navigator Advanced Plus plan
HubSpot LinkedIn Sync: The new LinkedIn Sales Navigator app
LinkedIn CRM Sync is a two-way integration that supercharges your LinkedIn Sales Navigator and LinkedIn Ads experience. You’ll keep your data fresh and accurate, automatically logging sales activities and LinkedIn members data in one place.
• For Sales Teams: Prospect smarter on Sales Navigator while every action—InMails, connections, or messages—flows straight into HubSpot, boosting your sales pipeline.
• For Marketers: Measure and optimize the ROI of your LinkedIn marketing efforts with precise revenue attribution reports in LinkedIn Business Manager.
You can find this integration in the HubSpot Marketplace, and it may require a quick trip to your admin settings to set the integration for your HubSpot account.
Features
Automatically log LinkedIn activities
Banish the day of manual activity logging. Effortlessly track all your LinkedIn sales activities in HubSpot. Whether you’re sending InMail, attaching Smart Links, making connections, or simply taking notes, automatically log all your LinkedIn Sales Navigator activities on the proper HubSpot timelines.
Transform your book of business
Be the one to own, control, and evolve your sales pipeline. Seamlessly sync your HubSpot leads and owned accounts to LinkedIn and track alerts and intent signals. Then let LinkedIn uncover promising leads and untapped opportunities based on your usage and closed-won data.
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Keep your data up to date
Upgrade your data foundations. Bring your data to life by letting LinkedIn match your contacts and companies to LinkedIn profiles and import contacts directly into HubSpot, alerting you when HubSpot records are out of date. One click is all it takes to then update HubSpot with the latest people-powered LinkedIn data.
Measure and boost your ROI
Optimize the impact of your LinkedIn marketing efforts. Sync your HubSpot data and visualize how LinkedIn is influencing your pipeline, conversion, and revenue metrics through the revenue attribution reports in LinkedIn Business Manager.
Pricing
- HubSpot Pro or Enterprise plans
- Sales Navigator Advanced Plus plan
Hublead: The best LinkedIn and HubSpot integration
Our Chrome extension helps you to connect HubSpot to LinkedIn Sales Navigator and also LinkedIn.
Features
Import LinkedIn Contacts
Add new LinkedIn connections to your HubSpot contact records with a single click—no spreadsheets, no manual data entry. Hublead scans LinkedIn profiles by URL, name, or company info, then updates your HubSpot contacts and data instantly.
Email Prospecting Tool
Supercharge lead generation with Hublead’s built-in email finder. Reach out to prospects beyond LinkedIn, right from inside your HubSpot workflows.
Direct HubSpot Editing
Update and manage your HubSpot properties directly while on a LinkedIn profile. There’s no need to switch tabs or juggle multiple windows.
LinkedIn Conversation Sync
Sync LinkedIn messages and InMails right in HubSpot. Seamlessly log conversations, create tasks, and generate reports for a complete view of each prospect interaction.
Track LinkedIn Invites
Whenever you browse LinkedIn Sales Navigator or regular LinkedIn and click connect, Hublead automatically logs that connection request in your HubSpot contact records.
Periodically, it also checks for newly accepted invitations and syncs data back to HubSpot, giving sales teams real-time visibility into who’s joined their network.
Build HubSpot lists based on LinkedIn data
You can pull a list of contacts to see who did not answer to your message or who did not accept your invitations making it easier for your sales team to follow up.
Performance Insights
Gain instant visibility into the success of your outreach. Monitor how your LinkedIn activity drives pipeline growth, and use these insights to refine your sales strategy.
Pricing
• Compatible with Any HubSpot Plan (Free, Starter, Professional, Enterprise)
• Works with Free or Paid LinkedIn (including all Sales Navigator tiers)
• Monthly or Annual Hublead Subscription
Comparing HubSpot LinkedIn Integrations
Here's our quick comparison between native and third party integrations:
Hublead vs Native HubSpot integrations
Hublead vs other Third Party integrations
- LinkMatch makes it easy for users to import LinkedIn Sales Navigator information.
- LinkedHub is limited to importing contacts, you pay according the number of contacts you want to import per month. And does not support LinkedIn Sales Navigator
- LinkPort: Import only contacts.
Here's a quick comparison table for these tools.
Choosing the right hubspot integration depends on your unique needs, especially if you want to:
- Display LinkedIn insights (like company news, shared connections, or related leads) inside your HubSpot CRM
- Send InMails directly from a HubSpot contact
- Manage leads across companies with full sales navigator searches and connection requests
- Track activities for hubspot sales teams, including updating company records and viewing a detailed view of prospects
Whether you’re optimizing sales navigator advanced plus features or just looking to connect hubspot with free LinkedIn, consider how each tool handles CRM settings, sync data processes, and overall user experience. Ultimately, you want a powerful tool that supports effective outreach and scales with your sales pipeline, without forcing you to leave HubSpot at any step.
The next page of this guide is about How to import LinkedIn Contacts to HubSpot, enjoy our tutorial and use cases.
Frequently Asked Questions
Does HubSpot have LinkedIn integration?
There is no direct LinkedIn to HubSpot integration, but there are tools available to easily copy data from LinkedIn to your HubSpot CRM database, saving time and frustration. So, while it may not be a seamless integration, there are workarounds to sync data between the two platforms.
How do I import LinkedIn connections to HubSpot?
You can import LinkedIn connections to HubSpot by exporting your LinkedIn connections as a CSV file or by using a Chrome extension like Hublead, which helps you directly import your LinkedIn connections and update your HubSpot contact list automatically.
Can I customise the data that is synced between LinkedIn and HubSpot?
Yes, you can customize the data that is synced between LinkedIn and HubSpot by mapping fields. You can choose which LinkedIn fields are mapped to which HubSpot fields, allowing you to control the data that is synced.
Can I integrate LinkedIn to HubSpot if I don't have a LinkedIn Sales Navigator account?
Yes, you can integrate LinkedIn to HubSpot without a LinkedIn Sales Navigator account. Hubleads provides a chrome extension to integrate Linkedin to Hubspot and Hubspot to Linkedin.
How do I use LinkedIn integration for my HubSpot?
Within HubSpot, you can create email templates tailored for LinkedIn outreach. These templates can include icebreakers based on a prospect's LinkedIn profile, such as recent posts, mutual connections, or shared interests. By utilizing these templates, you ensure consistent messaging while still allowing for personalization, making your outreach more effective and engaging.
How do I get my LinkedIn messages on HubSpot?
To sync your LinkedIn message history to HubSpot, go to your LinkedIn profile, click on the "sync" or "properties" option, and then click on the sync button at the bottom of the side panel.
What are the benefits of using LinkedIn and HubSpot together?
No more outdated database in your CRM, better targeting and segmentation based on LinkedIn data.
How do I integrate LinkedIn with HubSpot?
Install the Hublead Chrome extension. Navigate to LinkedIn and start importing contacts with a single click using the Hublead button. Sync LinkedIn messages to HubSpot, and Hublead will automatically synchronize new messages. Hublead's AI-powered algorithm can help find emails & phone numbers, and it checks in real-time if a LinkedIn contact already exists in HubSpot to avoid duplicates.
