HubSpot Facebook Ads Integration

Want to know how to maximize your marketing with HubSpot Facebook Ads integration?

This article explains how to seamlessly sync leads, set up the integration, automate follow-ups, and optimize your ad campaigns—all to drive better results.

Key Takeaways

• Integrate Facebook Ads with HubSpot to keep all your leads up to date, improving data accuracy and enabling quick follow-ups.
• The integration setup is straightforward, requiring a few configurations to allow lead syncing and ad tracking.
• Use HubSpot’s automation tools to send personalized follow-ups and analyze campaign performance, enhancing both lead management and ad effectiveness.

Sync Leads from Facebook Ads to HubSpot

Connecting your Facebook Ads with HubSpot makes it easy to sync leads as they come in, giving you real-time access to new contacts. When a prospective customer fills out a Facebook or Instagram lead ad forms, their information is sent straight to your HubSpot CRM. This automation means no more manual data entry, so you’ll never miss a lead.

The process involves using the native integration to link your Facebook ad account with your HubSpot account, allowing you to get detailed tracking of your ads and automatic lead sync.

This integration also allows you to keep a consolidated record of ad performance, which helps businesses streamline the process of capturing leads and maintaining consistent records for all campaigns.

Why Syncing Matters

Instant lead sync means your sales team can reach out to prospects while they’re still interested. This also eliminates the risk of manual entry errors and keeps your data accurate and up-to-date.

And if you’re running multiple campaigns across Facebook and Instagram, having all your data in one place simplifies campaign management and analysis.

Set Up HubSpot Facebook Ads Native Integration

Connecting your HubSpot and Facebook Ads accounts through the native integration is simpler than you might think, but there are a few prerequisites to keep in mind:

• Your Facebook ad account needs to be active.
• You must have Publish access for ads and admin permissions on both HubSpot and the Facebook accounts for lead syncing.

Once these requirements are met, you’re ready to link your accounts and get started.

Here’s how to do it:

• In your HubSpot account, click the settings icon in the main navigation bar.
• In the left sidebar menu, navigate to Marketing > Ads.
• Click Connect accounts and select Facebook. HubSpot will prompt you to grant permission for lead syncing and ad tracking.

• Log in to your Facebook Business Manager account, review permissions, and click Allow to connect Facebook ads to HubSpot.

• Back in HubSpot, select the Facebook ad account you want to connect and enable “Ad tracking”.
• Click Connect to finalize the setup. Once confirmed, your HubSpot CRM will automatically sync new leads from Facebook and Instagram.

Once the integration is set up, you can start automating follow-ups, customizing lead capture forms, and tracking results—all from within HubSpot!

Leverage Third-Party Tools

If your business needs more advanced features, consider adding third-party tools like LeadsBridge. These apps expand HubSpot’s capabilities by providing additional features and flexibility.

For example, LeadsBridge can automatically send new leads directly into your HubSpot CRM, ensuring your sales team always has the latest information.

Incorporating a third-party tool helps you optimize campaign management and improve data synchronization, making it easier to scale your marketing efforts.

Automate Lead Follow-Ups with HubSpot

Automating lead follow-ups is key to staying responsive and engaging prospects when they’re most interested. HubSpot offers you to way to automate lead follow-up.

Lead Follow-Ups Automation with Workflows

Automating lead follow-ups with HubSpot workflows means engaging leads the moment they come in, helping companies stay top-of-mind and responsive.

Knowing this, here is how a well-structured HubSpot workflow can improve lead follow-up :

• Send a Welcome Email Instantly: Immediately send a personalized message—like a thank-you note or a first-time discount—to engage leads from the start.
• Trigger Follow-Up Actions: Automatically set up tasks for follow-up calls or additional emails to ensure every lead is nurtured effectively.
• Assign Leads to the Right Sales Rep: Use criteria like location or product interest to match leads with the most suitable sales rep, enabling timely and relevant follow-ups.

Below is an example of how you can use a workflow to assign leads to the most suitable sales rep, once they filled out a Facebook Form:

Lead Follow-Ups Automation with Ad Sequence

HubSpot’s Ad Sequences help you guide leads through the sales journey with a strategic series of ads that run automatically, targeting prospects based on their previous ad interactions.

This means that, as leads engage with one ad, they’re automatically retargeted with the next relevant ad in the sequence, all without manual intervention.

Using ad sequences alongside automated workflows, you can engage leads at every stage of the sales funnel, boost conversion rates, and allow your team to focus on building valuable relationships instead of handling repetitive tasks.

Analyze your Facebook Advertising Performance in HubSpot

The HubSpot ads tool is essential for analyzing ad performance and refining your marketing strategy. With this tool, you can track key metrics like Click-Through Rates (CTR), Cost per Lead, and Return on Investment (ROI), providing insights into the effectiveness of your Facebook ads.

Moreover, by creating custom reports on the metrics that matter most, HubSpot allows you to regularly monitor performance, identify patterns, and optimize campaigns for improved results.

The integration of data from multiple platforms offers a comprehensive view, covering impressions, clicks, and conversions to support data-driven decisions.

Tip: For accurate ad tracking, always use full URLs without redirects. HubSpot adds UTM parameters automatically to track source, medium, campaign, and ad details—ensuring you get a complete view of ad performance across platforms.

Optimize Your Facebook Lead Ads for Better Results

Here are three tips I personally recommend for optimizing your Facebook lead ads with HubSpot, that will allow you to bring in higher-quality leads but also maximize your Facebook Ads budget, driving meaningful engagement and supporting your overall goals.

        #1 Target the Right Audience

Use HubSpot’s Audience Insights to create Custom Audiences on Facebook. This lets you zero in on users who are more likely to interact with your lead generation ads, connecting you with people who genuinely care about what you offer.‍

        #2 Create Compelling Ad Content

Videos and carousel ads are great for grabbing attention. High-quality content makes your ads pop in users' feeds and invites them to interact. With engaging visuals, you’ll not only attract more leads but also better ones, supporting your overall marketing goals.

      #3 Use HubSpot’s Social Media Tool

This tool will help you streamline your content strategy. With the bulk scheduling feature, you can plan up to 300 posts across Facebook, Instagram, Twitter, and LinkedIn, saving you time and keeping your social media consistent. Prepare content in advance, upload it all at once, or integrate it into workflows to automate posting and maintain a steady, engaging online presence.

Retarget your Strategies with HubSpot and Facebook Ads

Retargeting is a powerful strategy for re-engaging users who have interacted with your brand but didn’t convert. HubSpot’s integration with Facebook allows you to create retargeting campaigns based on specific actions taken by users, like visiting your website or engaging with a previous ad.

How to Use Retargeting:

• Create Custom Audiences: Set up retargeting lists to show ads to users who visited your site or engaged with your content.
• Frequency Matters: Don’t overwhelm users; make sure you’re hitting the right frequency so they don’t get ad fatigue.

Tip: When you use retargeting, make sure your message is tailored to their lifecycle stage. For example, someone who visited a product page may respond better to a special offer than someone who just viewed a blog post.

Integrating LinkedIn Leads with HubSpot

In addition to Facebook, you can also capture LinkedIn leads in HubSpot using Hublead. This integration syncs LinkedIn connections and messages directly into HubSpot, allowing you to manage both LinkedIn and Facebook leads in one place.

Final Thoughts

Integrating Facebook Ads with HubSpot offers a powerful way to streamline lead generation, automate follow-ups, and boost ad performance—helping you achieve better results and a higher return on ad spend.