Why Personalization Matters for LinkedIn Sales Outreach
In today’s digital landscape, personalized LinkedIn outreach isn’t just a strategy; it’s essential. Whether you’re in sales, marketing, or customer service, making your outreach personal is key to standing out.
And on LinkedIn, where "pitch-slapping" has become all too common, being generic simply doesn't work anymore.
That’s where Hublead and Air Traffic Control (ATC) come in—offering a more effective way to enable sales reps to make genuine, personalized connections with prospects.
Who Can Benefit from This?
If you work in sales, business development, or sales enablement and use HubSpot, this guide is made for you.
Hublead integrates seamlessly with HubSpot, offering a simple yet powerful way to bring personalized outreach to LinkedIn. With a combination of Hublead and Air Traffic Control (ATC), you can ensure every interaction is meaningful and drives value.
Solving the LinkedIn Outreach Problem with CRM Sync
It’s no secret that professionals are bombarded with messages daily—emails, LinkedIn pitches, and more. According to Venngage, the average business person receives 121 emails per day.
That’s a lot of competition for attention! So, what does this mean for sales teams?
It’s time to move beyond email and take advantage of LinkedIn as a key part of your outreach strategy. However, simply adding LinkedIn to the mix won’t do the trick unless your approach is personalized and relevant. This is where Hublead and ATC become a game-changer.
How Hublead and ATC Can Transform Your LinkedIn Sales Strategy
What Hublead Does
LinkedIn is the go-to platform for B2B professionals, but it’s filled with generic messages that often get ignored. Hublead helps you break through the noise by seamlessly integrating your LinkedIn contacts into HubSpot.
This enables you to sync conversations, personalize follow-ups, see connection requests, and enrich your HubSpot contacts with meaningful data—all without manual effort.
In just a few clicks, Hublead can perform a LinkedIn CRM sync with your HubSpot account, helping you track every interaction with your leads.
If you’re using LinkedIn Sales Navigator, Hublead also helps you monitor your outreach efforts, ensuring your sales navigator searches are more effective and personalized based on real-time insights.
What Air Traffic Control (ATC) Does
ATC complements Hublead by sending personalized content recommendations directly into your HubSpot records. It pulls custom properties into the contact or company records, allowing you to send the best, most relevant content to each contact at the right time for greater visibility.
Whether your prospect is at the top of the funnel or further down, you’ll have the right content at your fingertips.
Instead of your marketing and sales teams working separately, ATC brings everything together—making it easier for marketing to create content that’s relevant throughout the funnel and for sales to use that content in their outreach.
How Hublead and ATC Work Together
The magic happens when Hublead and ATC are used together. Here’s how they work in sync to deliver better results:
#1 For Existing Prospects in HubSpot
If your prospect is already in your HubSpot account, you can use Hublead to track their LinkedIn activity.
Complentary to Hublead, use ATC to get recommendations on the next-best content to share with them. This means you’ll always have a personalized, relevant message to send.
#2 For New Prospects
If the prospect isn’t in HubSpot yet, no problem. Hublead’s Chrome Extension allows you to quickly add them to your database.
ATC will then enrich their profile with LinkedIn activity data, providing insights into their recent interactions, preferences, and content history. This enables both personalized outreach and data-backed marketing strategies.
By using Hublead and ATC together, you’re creating a seamless, data-driven approach to LinkedIn outreach. It’s not just about automating tasks—it’s about building authentic relationships based on real insights.
Breaking Down Sales and Marketing Silos
Traditionally, sales and marketing teams work in silos. Sales focuses on outreach and closing deals, while marketing generates leads and creates content.
However, this separation often means missed opportunities. Sales teams don’t always have access to the most relevant content, and marketing may not know which materials are actually helping sales close deals.
Hublead and ATC help bridge this gap. By integrating LinkedIn outreach with HubSpot, sales and marketing can work together seamlessly. Marketing can create content that speaks to every stage of the customer journey, while sales can use that content to drive personalized outreach.
The result? More aligned teams and better outcomes for your prospects.
Quick Setup with Hublead and ATC
One of the best things about Hublead is how fast and easy it is to set up. You can install Hublead’s Chrome Extension in under a minute, which allows you to connect HubSpot to LinkedIn and start syncing data right away. From there, you can easily import contacts, track conversations, and log LinkedIn Sales Navigator activities.
Installing ATC is just as simple. It’s available via the HubSpot App Marketplace, and within 48 hours, you’ll start receiving personalized insights based on your prospects’ engagement patterns and content preferences.
This means you can optimize your outreach based on real-time data, ensuring your prospects always receive the most relevant messaging.
The Future of LinkedIn Sales Outreach
In the world of sales, personalization is no longer optional—it’s essential. As inboxes and LinkedIn feeds become more crowded, the only way to stand out is by making your outreach personal and relevant.
Hublead and ATC give you the tools to do just that. By combining the power of data-driven insights with seamless LinkedIn-HubSpot integration, you can build real, lasting relationships with your prospects.
No more sending generic messages. No more “pitch slaps.” Just meaningful, personalized interactions that help you drive long-term revenue growth.
If you are curious to learn more, check out our webinar:
Conclusion
At the end of the day, successful sales outreach isn’t about how many messages you send—it’s about how many genuine connections you make. Hublead and ATC make it easier to craft personalized, data-driven outreach that feels authentic to your prospects.
If you’re ready to take your LinkedIn outreach to the next level, start using Hublead and ATC today. You’ll see the difference as you build stronger relationships, close more deals, and create lasting value for your business.