HubSpot Breeze AI: A Comprehensive Guide

AI is revolutionizing how businesses engage with customers, manage data, and streamline workflows. HubSpot’s latest innovation, Breeze AI, is designed to integrate AI seamlessly into your CRM, making automation, insights, and customer engagement easier than ever.

With Breeze AI and Breeze Intelligence, you can eliminate inefficiencies, generate high-quality leads, and optimize your sales pipeline without adding complexity. Whether you’re in marketing, sales, or customer service, Breeze AI brings practical AI tools that make automation effortless.

Key Takeaways

• Automate repetitive tasks with Breeze Copilot to boost productivity.
• Use Breeze Agents for AI-powered marketing, sales, and customer support automation to increase conversions without sacrificing data quality.
• Leverage Breeze Intelligence for real-time data enrichment, lead scoring, and buyer intent tracking.

What Is HubSpot Breeze AI?

Breeze AI is HubSpot’s unified AI system that enhances every aspect of your CRM, from automation to data intelligence. Instead of relying on multiple third-party AI tools, Breeze AI centralizes automation and insights directly within HubSpot, giving teams a smarter, faster way to work.

Breeze AI includes:

• Breeze Copilot – A conversational AI assistant that helps with content creation, workflow automation, and customer research.
• Breeze Agents – AI-powered tools that automate lead generation, sales prospecting, content creation, and customer interactions.
• Breeze Intelligence – AI-driven data enrichment, form optimization, and buyer intent tracking to help teams make informed decisions.

The result? An AI-powered HubSpot experience that helps businesses work smarter, eliminate manual tasks, and engage customers more effectively.

Why Use HubSpot Breeze AI?

Unlike generic AI tools, Breeze AI is fully integrated into HubSpot’s Smart CRM, making AI adoption effortless and scalable.

• No need for technical expertise – Breeze AI is built for easy adoption with a user-friendly interface.
• Fast implementation – No complex setup required; just enable it within HubSpot.
• Works across all customer touchpoints – From lead generation to customer support, Breeze AI unifies automation and data-driven insights.
• Boost Productivity – Automate time-consuming tasks, freeing up resources for strategic growth.

Real-World Impact: Companies using HubSpot AI tools like Breeze see a 25% increase in customer engagement and a faster response time for sales teams.

Good to Know: Breeze AI continuously evolves, with regular updates bringing even more automation capabilities.

How Does Breeze AI Work?

Breeze Copilot for Workflows

Breeze Copilot is an intelligent AI assistant built into your HubSpot account, designed to generate, automate, and summarize CRM data. Easily accessible through the dashboard, it enables direct workflow automation and content development, significantly reducing time and labor in website creation.

Key Features

• Create content marketing such as blog post and case studies with AI-generated topics, drafts, and insights to enhance quality and save time.
• Build high-converting landing pages with compelling CTAs and optimized design for better engagement.
• Automate CRM tasks, sales outreach, and customer interactions for increased efficiency.

Tip: Its user-friendly interface makes navigation effortless, allowing teams to focus on strategy instead of repetitive tasks.

Example

Your marketing team needs a content plan for the next quarter. Instead of manually analyzing past performance, Breeze Copilot pulls insights from HubSpot CRM, suggesting high-performing topics, brand voice improvements, and distribution strategies.

Breeze Agents: Automate your Tasks

Breeze Agents are AI-powered assistants designed to scale growth by managing key sales, customer success, and marketing functions. These agents take over routine tasks, ensuring that teams focus on high-value work.

Types of Breeze Agents:

• Content Agent: Automates content creation, ensuring all assets align with your brand voice.

• Prospecting Agent: Uses buyer intent tracking to personalize sales outreach.
• Customer Agent: Provides real-time support to the customers by analyzing data from your knowledge base.

• Social Media Agent: Schedules and optimizes social content across platforms.

Tip: Start small and implement one Breeze Agent at a time, track its impact, and gradually expand automation for maximum efficiency.

Example

A sales team using the Prospecting Agent can generate personalized emails based on CRM engagement data, allowing them to use AI for targeted outreach instead of spending hours manually crafting messages.

Breeze Intelligence : Smarter Data for Better Decision

Breeze Intelligence tools elevate data analysis capabilities by enriching CRM records and refining customer insights. With an extensive database of 200M+ company profiles, businesses can enhance targeting, analyze customer behavior, and boost conversion rates.

Key Features

• Optimize lead generation with auto-filled and shortened forms for higher conversions.
• Analyze buyer intent by tracking visitor behavior on website pages.
• Enrich CRM records with high-quality data for precise targeting.

Recommendation: For better lead generation, we recommend integrating HubSpot with the LinkedIn Sales Navigator to enrich CRM data and target high-intent leads more effectively.

Princing

Breeze Intelligence uses a credit-based system, available across all HubSpot plans. Pricing varies based on usage, with options to purchase additional credits or upgrade automatically when limits are exceeded.

Breeze Intelligence offers flexible pricing:

• 100 Credits – $30/month (ideal for small-scale enrichment).
• 1,000 Credits – $150/month (for growing businesses).
• 10,000 Credits – $700/month (for high-volume needs).
• Backfill Enrichment – $5,000 (one-time for bulk data updates).

Credits are used for data enrichment, lead scoring, and form shortening. Automatic upgrades apply if monthly limits are exceeded. Manage and track credits in your HubSpot settings under the Enrichment section.

How to Start with Breeze AI in HubSpot?

Breeze AI is designed to seamlessly integrate with HubSpot, enhancing marketing, sales, and customer service with AI-driven automation. Setting it up is straightforward and ensures you maximize productivity from day one.

            Step 1: Activate Breeze AI

To begin, ensure your HubSpot account includes AI tools. Breeze AI is available for Marketing Hub, Sales Hub, and Service Hub users. Once activated, you can access Breeze features from the Breeze Dashboard.

            Step 2: Automate with Breeze Agents

Set up Breeze Agents to handle repetitive tasks in marketing, sales, and customer service. These agents streamline lead nurturing, email follow-ups, and customer interactions, allowing your team to focus on high-value activities.

          Step 3: Use Breeze Copilot for Daily Tasks

Breeze Copilot assists with email drafting, summarizing records, and analyzing leads, helping teams work faster with AI-powered recommendations. Easily accessible through the HubSpot dashboard, it simplifies content creation and workflow execution.

         Step 4: Monitor Performance & Optimize

Use HubSpot analytics to track the effectiveness of Breeze AI. Measure engagement, lead conversion rates, and workflow efficiency to continuously optimize your AI-driven strategies.

How to Use HuBSpot Breeze AI in Different Industries?

Breeze AI adapts to various industries by automating workflows, enhancing customer engagement, and streamlining operations. Here’s how it can help some industries.

B2B Sales

As B2B sales require personalized outreach and efficient lead management, I recommend using the Prospecting Agent to automate follow-ups with leads based on their engagement. In addition, you could use Breeze Intelligence to track buyer intent, allowing sales teams to focus on high-quality prospects and close deals faster.

SaaS (Software as a Service)

Since SaaS companies depend on long-term customer relationships and seamless onboarding, I suggest using the Prospecting Agent to nurture leads with personalized follow-ups after product demos. Additionally, the Customer Agent can provide automated onboarding support, guiding new users through setup without human intervention.

E-Commerce

As e-commerce businesses need fast customer support and personalized marketing, I recommend using the Customer Agent to provide 24/7 automated responses to order inquiries. You could also use the Content Agent to generate product descriptions and marketing emails, while the Social Media Agent schedules posts for promotions and product launches.

Best Practices for Maximizing Breeze AI

To get the most out of Breeze AI, here are some best practices you can implement.

Integrate Breeze AI Across Teams

Align AI processes with marketing, sales, and customer support to create a unified strategy. This fosters collaboration, ensures consistency, and enhances productivity across departments.

Maintain a Consistent Brand Voice

Define clear tone and style guidelines to keep AI-generated content aligned with your brand identity. Regularly review outputs to ensure they match your messaging and values.

Final Thoughts: Is HubSpot Breeze AI Worth It?

If you’re already using HubSpot, Breeze AI is a must-have. It automates lead generation, enriches customer data, and optimizes engagement across marketing, sales, and customer support.

What This Means for You:

• More time spent on strategy, less on admin.
• Faster response times and better customer engagement.
• AI-driven insights that improve lead conversion and decision-making.

With Breeze AI, HubSpot is redefining CRM automation, proving that AI isn’t just about efficiency, it’s about accelerating business growth.

Ready to unlock the power of Breeze AI? Activate it in HubSpot today and take your CRM to the next level.